5 Reasons Why Seattle Entrepreneurs Should Invest in Real Estate

Mary Pong,

Seattle, a city synonymous with innovation and entrepreneurship, is not just a hub for tech giants and startups; it's also a prime location for savvy entrepreneurs to invest in real estate. With its dynamic economy, diverse population, and growing demand for housing, Seattle presents unique opportunities for those looking to expand their investment portfolio. In this blog, we’ll explore five compelling reasons why entrepreneurs in Seattle and the Eastside should consider real estate investment as a strategic business move.

1. Strong Economic Growth and Stability

Seattle's robust economy, driven by leading tech companies like Amazon and Microsoft, alongside a flourishing startup ecosystem, provides a stable backdrop for real estate investment. The city’s economic resilience and continued growth translate into a steady demand for housing, both residential and commercial. As an entrepreneur, investing in Seattle real estate means tapping into this economic vitality, ensuring your investments are backed by a strong and stable market.

2. High Demand for Housing

With a continuously increasing population, Seattle faces a high demand for housing. This demand spans across various types of real estate, from residential rentals and condos to commercial spaces for burgeoning businesses. For entrepreneurs, this means a potentially lucrative market with a consistent need for rental properties, making real estate a wise investment choice. The diversity in housing needs also allows investors to diversify their portfolios, catering to different market segments.

3. Appreciation Potential

Seattle’s real estate market has shown significant appreciation over the years. This trend is likely to continue, thanks to the city's ongoing development and economic growth. For entrepreneurs, investing in real estate here is not just about immediate returns but also about long-term capital gains. Properties in high-demand areas or emerging neighborhoods in Seattle represent opportunities for substantial appreciation, enhancing the overall value of your investment portfolio.

4. Tax Advantages and Incentives

Real estate investments offer several tax benefits that can be particularly advantageous for entrepreneurs.

Federal Tax Incentives Under the Inflation Reduction Act of 2022:

  • Energy Efficient Commercial Buildings Deduction (26 U.S.C. § 179D): This deduction has been increased from $1.88 per square foot to $5.00 per square foot for commercial buildings that meet certain energy efficiency standards.
  • Energy Credit (26 U.S.C. § 48): Investments in renewable energy projects, such as standalone energy storage systems and microgrids, are now covered, offering a thirty percent credit if prevailing wage and apprenticeship requirements are met.
  • New Energy Efficient Home Credit (26 U.S.C. § 45L): This credit has been made more accessible for multifamily housing projects, including those above three stories, encouraging investments in energy-efficient residential buildings.
  • Alternative Fuel Vehicle Refueling Property Credit (26 U.S.C. § 30C): Expanded to include electronic vehicle charging stations with a maximum credit increased to $100,000 per property​​.

Real Estate Deductions:

Property investors can deduct expenses such as property taxes, mortgage interest, insurance, property management, building repair, upkeep, and home office expenses. Other deductible expenses include advertising, travel, legal and accounting expenses, and business equipment​​.


Real estate investors can deduct depreciation from their taxable income, accounting for the deterioration of buildings over time. Residential properties have a depreciation lifespan of 27.5 years, while commercial properties have 39 years​​.

Capital Gains Tax Benefits:

Long-term capital gains from selling real estate held for more than a year receive a lower tax rate and are not counted as regular income. This can be significantly beneficial for those in lower income brackets, potentially resulting in zero tax on these gains​​. Consult a tax professional for more personalized tax advice.

1031 Exchange:

This benefit allows deferring taxes on real estate sales, if another investment property of equal or greater value is purchased. It's a powerful tool for avoiding depreciation recapture and capital gains taxes, offering flexibility for investors to reinvest in different properties without immediate tax liabilities​​.

Pass-Through Deductions:

Real estate businesses operating as sole proprietorships, partnerships, LLCs, or S corporations can deduct up to 20% of qualified business income, providing significant tax savings for rental income and other real estate-related earnings​​.

FICA Tax Exemption for Rental Income:

Rental income is exempt from the 15.3% FICA tax typically required for self-employed income, offering additional tax savings for those with rental properties​​.

These tax incentives and deductions make real estate investment in Seattle particularly attractive for entrepreneurs. They not only provide immediate financial benefits through deductions and credits but also contribute to long-term wealth-building and investment portfolio diversification. As with any investment decision, it's important to consult with a tax professional or financial advisor to fully understand and leverage these benefits.

5. Diversification of Investment Portfolio

Diversifying your investment portfolio is a key strategy for any successful entrepreneur. Real estate in Seattle offers a tangible asset that provides a hedge against market volatility. Unlike stocks and bonds, real estate is not directly correlated to stock market movements, offering stability and risk mitigation in your investment portfolio. Furthermore, real estate can generate passive income through rentals, providing a steady cash flow that can be reinvested in your business ventures or other investment opportunities.

Navigating the Seattle Real Estate Market

Understanding the intricacies of the Seattle real estate market is crucial for making informed investment decisions. This is where working with an experienced real estate professional like Mary Pong becomes invaluable. Mary’s extensive knowledge of the Seattle market, her expertise in investment properties, and her dedication to her client’s success make her an ideal partner for entrepreneurs looking to venture into real estate investment.

Mary can provide insights into the most promising neighborhoods for investment, the types of properties that are most likely to appreciate, and the rental markets that offer the best returns. With her guidance, you can navigate the complexities of real estate investment, from property selection and acquisition to management and eventual sale or leasing.

Work With Mary Pong

Investing in real estate in Seattle offers a wealth of opportunities for entrepreneurs. The city’s economic stability, high demand for housing, potential for appreciation, favorable tax conditions, and opportunities for portfolio diversification make it an attractive option for savvy businesspeople. By leveraging these advantages and partnering with a knowledgeable real estate expert like Mary Pong, you can make strategic decisions that contribute to your long-term business success.

If you’re an entrepreneur in Seattle considering real estate investment, or if you’re seeking to expand your investment portfolio, contact Mary Pong today for experienced advice and guidance in the greater Seattle area. With Mary’s expertise, you can unlock the potential of Seattle’s real estate market and pave the way for a prosperous investment future!

Work With Mary

She is a reputable real estate professional who knows your neighborhood, understands the changing market, and utilizes a variety of tools and strategies to price your home at top dollar. Contact her today to find out how we can be of assistance to you!